It can happen to anyone.
So there I am, elbow-deep in the guts of a client’s Klaviyo account, battling against the tide of their mediocre marketing performance.
They were operating in the Glucose Product Management sector, a realm where ‘health’ is peddled without any real benefits.
The welcome flow of their emails was as exciting as watching paint dry on a rainy day — packed with filler information that made it look like a reject from an early 2000s PowerPoint presentation.
Their company was in dire need of a marketing makeover. And who better to do it than yours truly?
With a smirk on my face and a latte in my hand, I rolled up my sleeves and got to work. I prescribed a hefty dose of personality to their emails.
We’re talking images that popped off the screen, compelling copy that would make Shakespeare weep, and sharing more of the company’s backstory than a Marvel movie.
Did they listen? Well, it was a yes-and-no situation.
They swallowed the medicine, alright. After I revamped their welcome flow, their open and click-through rates doubled faster than you can say ‘email marketing’.
But here’s the kicker. Just as my company stock tripled in value after a successful fundraising round, they gave me the boot.
Yep, you read that right.
They fired me.
Snatched up my email designs, my punchy copy, my meticulously crafted flows, and then showed me the door.
Was I mad?
Hell yeah, I was! I was livid.
Felt like a kangaroo had sucker-punched me. But then, I took a step back and thought about it.
Why should I feel bad? I did an amazing job.
I turned their drab and dreary email marketing into a technicolor dreamcoat of engagement.
So, screw that company.
They may have taken my work, but they’ll never take away my worth.
I know what I bring to the table.
And let’s be honest, they probably still can’t figure out how to set the table properly.
So here I am, fired but flourishing, ready for the next big challenge.
Because, in the end, it’s their loss, not mine.
Ping me with a story if you were ever let go.
Jordan “I wasn’t fired. I was promoted to a ‘customer’ position” Baylor